Specifications for artwork

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Everything you need to know about supplying artwork files correctly

We accept the following file formats:

  • Press ready PDF – with fonts embedded, for best results high resolution 300dpi
  • Quark Express – supply fonts and images
  • Illustrator – fonts converted to outlines
  • Freehand – fonts converted to paths
  • Photoshop – layers flattened, at least 300 dpi, JPEG or Tiff
  • InDesign – fonts converted to outlines

Different formats

If you would like to submit artwork that has been created using a program that is not listed above, we will try to accommodate you. Please call us first to discuss on 01903 506444.

Supplying native files

When supplying native files, such as Quark Express, please ensure all elements, document, images and fonts are in one folder and please compress using Stuffit or similar to .sit or zip files before sending.

Supplying PDF artwork

We prefer all artwork to be supplied as high-resolution PDF format. PDF’s have become the standard file format for transmitting files for printing but it is important to prepare your PDF file in the correct way.

Bleed and crop marks

All artwork must have 3mm bleed if you require the image to bleed off the edge of the paper. Crop marks should be included if artwork does not fill a whole page area (i.e. no bleed). They should be 5mm long, 3mm outside of the page area and coloured in the colour ‘registration’ to ensure they appear on each colour separation. Please ensure that artwork is supplied at the correct finished size required. If this is not possible, please inform us to allow time for amending the artwork.

Correct preparation of PDF files

When creating a PDF in Acrobat Distiller, there are job options which must be set for commercial printing. These include default resolution, compression settings and font embedding. Please ensure you choose high resolution. Compression settings for colour and greyscale should be downsampled to 300dpi with “auto compression” set on high. Bitmapped (monochrome: i.e. line art) images should be set at 600dpi. Font embedding should be set to “embed all fonts.”


One of the most important elements in artwork for printing! Please ensure there is 3mm bleed all round the PDF, make sure all important text/imagery is at least 5mm away from the trim. If your artwork is supplied without bleed we may not always be able to add it on for you and you may have to amend and re-supply the artwork.

CMYK not RGB please!

Please ensure that all embedded images are CMYK (Cyan, Magenta, Yellow, Black) files. RGB images may look good on your screen but final output to print is always in CMYK. Please be aware that files converted from RGB to CMYK may alter the colour composition significantly!

Microsoft Office files

If you are creating a PDF from an MS Publisher or Word file, care must be taken to ensure spot colours are created correctly in your original documents. Do not set to RGB (Red, Green, Blue) colours as they cannot be printed as such.

Supplying EPS Files

Any other file formats not listed above must be saved as an .eps or .jpeg. If there are any changes to the job, you may have to amend and re-submit the artwork as we may be unable to change it. Ensure your files have bleed and crop marks and please confirm the final size of the artwork and supply a hard copy for reference.

Artwork amendments or re-submission

Our prices include “pre-flight checking” your artwork and submitting a PDF proof for your approval. We will correct any easy to rectify issues that we spot as part of this process – free of charge. If we need to amend your artwork or you need to re-submit corrected files to us this is charged extra at £10.00 each time, which includes an additional PDF proof. More extensive amending or correcting is charged dependent upon the amount of time required to rectify.


Please do not supply imposed pages or “printers pairs” because our workflow includes imposition software to impose correctly for our printing processes.


If you are supplying a document with multiple pages, please try to make the front and back cover of the document a separate file and supply as single pages in page order. Also, please remember to allow for “creep” – we suggest you keep all text and copy at least 5mm away from the trimmed edge.


Include all fonts you have used in the file. Whilst we have an extensive font collection, there is no guarantee the version you have used matches ours. This can create problems with line lengths and spacing of the type. Kenads Printers assumes all fonts supplied are licensed and takes no responsibility for embedded fonts.

Lineart and images

Scanned colour and greyscale images should be 300dpi at the final size in the document submitted for output. Images should be submitted as TIFF’s, JPEG’s or EPS. Lineart (bitmapped) should be 600-1200dpi at the final size in the document submitted for output.


Screen tints may range from 99% down to 1%. From a practical printing viewpoint, anything above 90% or less than 5% will generally not be visible to the naked eye.

Sending artwork by email

Please address it to studio@kenads-printers.co.uk with any relevant information regarding the job. Maximum file size preferred by email is 20mb. Files larger than this should be sent on disk or by using one of the many file sharing sites that are now readily available and allow you to send large files normally free of charge.

Sending artwork on disk

CD Rom, DVD, and USB memory sticks can be sent to: Kenads Printers, Unit 16, Goring Business Park, Goring-by-Sea, West Sussex BN12 4HF. Please include a hard copy of your artwork for reference with any useful instructions. Please quote the order reference number and include a contact name, email address and telephone number in case of a query. Don’t forget to keep a copy of your file, in case we need you to undertake changes or corrections.

High resolution digital proofs

Our prices include a Low Resolution Ripped PDF proof. If you require a hard copy proof this can be supplied for an extra charge. Our Epson proofs are calibrated to our printing presses. You will also be pleased to know that we use a new ‘Screen’ computer to plate system, which provides high quality thermal imaging. Our chemical waste is now removed, therefore being kinder to the environment.
Need help or not sure where to start. Call us on 01903 506444

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