How to design an effective flyer

There is still a call for flyers and leaflets, but how do you get your message across best on print?

Flyers are a great way of getting new customers, but it does depend on how effective they are. Our graphic design team has over 30 years of experience, and we thought we would share a few of our tips.

Making flyers effective for your business

Printed flyers are an inexpensive way for local business to gain the attention of new customers.

They are perfect for launching a new business and offer brilliant opportunities to promote a new service or product locally. There is no doubt that they build brand awareness and increase sales.

However, flyers need to be well-designed to catch people’s attention. They need to have a call-to-action, encourage the recipient to read and, be eye-catching. You need to invest resources in content to produce a return in investment.

How much do flyers cost?

A full-colour flyer’s cost will depend on the design service, the printing and paper (stock) costs. Making sure the style of flyer reflects your business whether this is food, eco-friendly, a professional service, a local garage etc.

Key elements of the design are:

  • The headline
  • Graphics
  • Marketing strategy (i.e how will it be distributed)
  • A strong call to action

    The design service is a vital element of each print item and will include the design layout, graphic artwork and photography.

All print is designed. A design will follow brand guidelines and reflect a company’s vision for its brand, new product or service. Getting this spot-on will take time and consideration. This is where our years of graphic design and print knowledge can make a difference.

Designing for Print Solutions

Designing for print is a very different skill set to other forms of design, and our expertise has to translate into the finished printed product. It takes years to understand various printing techniques, what works best in litho or digital, what methods are more economical for the client, and the best paper stock to use for particular markets and uses.

Our team at Kenads have been in print since leaving school. What we don’t know is not worth knowing, and that experience ensures our jobs are professionally printed and competitively priced.

Planning your design

Before you start your flyer think about how you are going to attract your audiences’ attention. You need a clear message – don’t overload them with information.

Write a message which is clear, quick to read and creative. Make it imaginative, memorable and engaging. They need to remember what your flyer is about in a few seconds.

Think about using both sides of the flyer – it doesn’t cost much more to print double-sided.

Use a catchy headline to hook them in to read your text and, don’t forget, to include your logo for brand awareness.

Make sure your content fits well with your target market and your buyer persona, and that it is written using language that is easy to understand by them.

Add contact information and directions

Make sure you include your contact information. Both for online and offline businesses, including physical directions to shop or website address is important making your flyer more useful to the reader.

Focus on the customer

Focus your content on the customer, not your company. The customer wants you to be interested in them – to solve their problems with your services and products. To do this, you need to understand your audience, who they are, where they are and what you will do for them. They need to identify with the message on your flyer.

Your audience will ask, “What’s in it for me? Use words such as ‘you’ and ‘your’ and some power words such as ‘free, save, love, new, results, and guarantee’.

Your call-to-action (CTA)

A CTA is what you would like your prospective customer to do – register for an event, make a purchase, phone you etc. Your flyer needs to be designed around that CTA.

Calls to actions such as ‘Call Us’ or ‘Order now’ are simple actions, but there are many others if you want to be more creative.

Choice of fonts and colour

As a general rule of thumb use just two font styles on your flyer. Using more will interrupt the flow of your text and distract from your message. Choose colours carefully ie primary colours for a children’s design; blue is good for professional services; yellow and grey are the new colours for 2021; black and white make bold and stylish statements; green is often used for healthy living designs.

Creating a balanced layout and a professional look

The layout is as important as your text and colour choices. Try not to overcrowd the information. Use the rule of two-thirds to give balance when using images and elements and remember to use space to your advantage.

Print uses high-quality images. Ensuring your finished flyer design looks professional, photographs in high resolution are a must. Don’t underestimate the power of using a smiling face to make people feel comfortable and create a friendly impression of your company.
Content should be placed into sections rather than one large block of text and using headings will make this easy to read.

Adding a discount is another way to encourage your audience to try your product or service.

Proofreading

Always proofread your content as seeing spelling or grammar mistakes can turn-off a potential customer.

Choosing the right paper

Flyers are meant to be handed out and benefit from a good-quality paper that is durable. Ask your printer for his recommendation.

Get in touch

If you have put some real effort to your flyer design, why not send us a copy, and we can give you a quote by return. Alternatively, you can send us your ideas, and we can quote you for both design and print. Please call us on 01903 506444. We look forward to helping you with your new venture or product launch.

Kenads Printers keeping your business supplied

Company print

At this moment in time, the health of our staff and customers is our highest priority. We’ve already implemented a number of additional precautions in line with WHO guidelines and the Government’s recommendations and continue to be guided by their latest advice.

Whatever occurs we will be contactable on the same channels as usual and will continue to react as quickly as possible to all enquiries.

Everyone at Kenads Printer is working tirelessly to ensure we continue to provide you with the level of service and quality you’d expect from us during these challenging times. We wish you all the best and will be in touch with any further updates regarding this situation.

Don’t hesitate to get in touch with any questions or quote requests.

Our Price Match Guarantee: Spring Savings on any new or repeat orders over £500!

Kenads Printers are giving you the opportunity to save money on your springtime orders. We will match or beat any print estimate for a single print job that is over £500 (Ex VAT).

This can be anything from Presentation Folders to Perfect Bound Books, Magazines to Leaflets and Flyers.

Simply contact Ian who will be pleased to help you:
ian@kenadsprinters.co.uk
01903 506444

Perfect bound books and brochures – showcase your products and services.

If you are looking for a great looking brochure or booklet – perfect bound printing is a great option. Perfect binding can be used on documents from 40 pages upwards and on runs from 1 to 500. It’s hardly surprising it has become such a popular choice.

At Kenads Printers, we offer a range of perfect bound choices: A4, A5, A6 and all sizes in between – landscape and portrait. Perfect binding provides a professional finish for manuals, prospectuses, short stories, employee handbooks, account reports and product brochures.

Our customers include manufacturers and publishers, independent schools, universities and colleges, businesses and charitable organisations.

If you don’t know much about perfect bound printing, it is a process usually recommended when the document is too thick to be saddle-stitched or stapled. We use this binding method for magazines, reports and thicker booklets as it binds the pages together with adhesive along the spine for a smooth and smart finish. The adhesive we use is Planamelt R which is flexible and not brittle and offers a good tolerance with high and low temperatures. This means that when the brochures are opened out, the spine will not crack and the pages will stay in place.

We have been printers for over 38 years and offer the best advice to companies and agencies wanting a quality product at a good price. We have an excellent range of paper and finishes, we provide matt and gloss lamination as well as foiling and embossing at our printers in Worthing, West Sussex.

Covers can be silk, gloss coated or even uncoated with or without lamination and ideally printed on 250 gsm stock. For a high-quality finish, we would always recommend laminating a cover, especially if it has a high ink coverage.

Inner text pages can be uncoated, silk or gloss and our recommended paper weights range from 100 gsm to 170 gsm for inner pages.

When designing your perfect bound brochure or report, we will be happy to advise you on the safe area to leave along the spine edge to make sure the crease comes in the right place. We are happy to work with your designers, or we can quote to design and print your brochure.

If you are a publisher, manufacturer or, an organisation wanting a short run of annual reports, for example, please get in touch for a quote, or we can meet to discuss your requirements.

Printed Wall and Desktop Calendars 2020

Get ahead, order your promotional print and Christmas cards before the rush.

Kenads offers a wide range of options for high-quality promotional calendar printing. We offer long and short print runs, bespoke designs, a range of sizes and template styles and the best prices locally.

Whether you run a company or a charity and, are looking at a either a promotional product or one to sell, come and speak to us first. We can offer exceptional quality calendars at competitive prices.

We have over 35 years of print experience and have produced calendars for companies and individuals in all sizes. You can choose from A3 and A4 wall calendars, double A4 calendars, booklet calendars, desktop calendars, slimline calendar and CD case calendars. Whatever your requirements, we can give you all the help and advice you require.

We are already taking orders for company printed calendars and can design these with your logo, brand colours and fonts. We encourage you to talk to one of our team to discuss your exact needs and specifications. We’re confident we can offer you exceptional quality and a competitive price.

Printed Company Christmas Cards

We encourage our regular customers to order their Christmas cards early so that their staff have plenty of time to sign and address their cards at the beginning of December. This means that your cards will arrive in plenty of time for Christmas and be on view for longer.

Our Christmas cards are great value and we offer a range of beautiful designs as well as the opportunity for your own designs and branded cards. Do ask us for a quote as cards can be ordered is small or large quantities.

Promotional Christmas products

Christmas and New Year are an excellent time to tell people about your business or organisation.

In addition to calendars and cards, we offer a whole range of promotional products for business giveaways from pens and mugs to printed notebooks and personalised diaries.
Contact our design team today on 01903 506444 to talk about your requirements.

Company print ordering made easy

Save time and money ordering company print via a portal?

Did you know your employees could use our print portal to streamline your company print ordering processes, ensuring consistent brand quality and reducing staff time? Why not make life easier and faster? Our web-to-print online service is perfect for local orders and even better if you have staff located across the country or globally.

How does a Print Portal work?

Firstly, it can be set up for as few or as many employees as you like. The portal will contain frequently needed business documents and marketing materials. Being able to log in and order, change basic information or employee details, for such items as business cards, for example, will ensure your branding remains consistent and that orders arrive on time and directly to the person for whom they are intended.

A portal cuts out the need for employees to produce materials themselves making it easy for staff and offices, in the field, to order pre-existing materials and turn projects around much quicker.

Online Print Portals for all kinds of businesses, charities and organisations

Each portal is set up specifically for the company or charity, and the catalogue includes thumbnail images of the pieces of print available, the sizes and paper stock. Users will order materials as they need them and is much easier than emailing a customer services, representative, a production manager or administrator. The person ordering will select the quantity, shipping location and make any changes for personalised stationery such as business cards.

The portal will contain the order history and streamline the process from ordering to accounts. Print quantities can be limited to your set needs and access is through a company login, with individual members of staff having their own system password.

Our customers have different reasons for using the portal. Some want to make it easier for their staff, others need to keep a consistency of brand and quality and others like the improved control from an inventory perspective.

Additional company benefits include free delivery on all items within the UK. A fast turn-around and guaranteed first-class customer service from start to finish.


Promotional cards are produced for staff keep on their desks/bulletin boards for easy ordering.

Senior managers can have access to all the orders that are processed and the authority to sign them off. This helps the company keep a check on monthly and quarterly budgets and ensures that staff do not over-order items.

Promotional items

When it comes to promotional items, then we can add these into the process. Charities, in particular, have found pens, coasters and ID cards are easy to order and save a lot of time.

If you think this will work for your company, please don’t hesitate to give Ian a call on 01903 506444 or use our online contact form.

PRINT FINISHING

Print finishing and digital foiling

Foiling, Spot UV, Embossing and Print Finishes

At Kenads Printers, all our print finishing processes including foiling, spot UV and embossing, are managed in-house which enables us to offer competitive prices, high-quality and a fast turn-around if required.
Ask about how we can make your print stand out from the crowd and place you streaks ahead of your competition.
Kenads Printers has over 37 years experience in the print industry and provides a full range of print finishes including lamination, foiling, die cutting, numbering, perforation, perfect binding, die stamping, stitching, folding, rounded corners, scoring and slitting, drilling and digital foiling.

Digital Foiling

We use the most up-to-date methods which reduce production time. Foiling used to be an expensive technique, but changes in technology have brought it within reach of smaller businesses, one-offs and low quantities of print are easily undertaken. We can even add personalisation at a little extra cost.
Foiling is available in a range of colours in addition to gold and silver. The technique produces a higher quality visual on both print and promotional items.

Embossing

Kenads can achieve excellent effects with embossing, which is raising the image or text. Embossing is used in many different ways with various dies and, at different levels. Debossing is the opposite of embossing and produces an indented look which can be effectively used on thicker materials and, on book covers. These techniques are impressive from both a visual and a touch perspective.

Varnishes

If you wanted to make, a brochure or report look prestigious and, improve its longevity, ask about our range of varnishes. In addition to applying these to covers, they can also be used inside a brochure. A shiny gloss varnish will improve the look of a photograph or graphic feature. A matt varnish provides a smooth finish which doesn’t reflect the light and a silk varnish is somewhere between the two.

Spot UV

If you have a particular item on the page, such as a logo, that you want to stand out, spot UV can add vibrancy to just that item which then becomes a compelling visual element on the page. This method is particularly effective following the use of matt lamination and then adding a spot UV.
Please ask for further details via our contact form or give us a ring on 01903 506444

The future of print from a 2019 perspective

There is no doubt that print will continue to be a valuable aspect of marketing. As a target-specific medium, it makes good business sense to have print available when you come into contact with your customers especially at in a shop, retail establishment or at an event. Direct mail is the most effective way of reaching older people who are more used to the written word.

Print will continue to resonate well with luxury brands, glossy magazines and high-quality publications who will balance a multi-channel approach with their campaigns. We have also seen more people switch away from digital advertising methods relieving the pressure on print alternatives which connect with their audiences on their own terms.

Many agencies are considering print to complement their digital campaigns and entice prospects to seek and interact with them online. There will be new partnerships offline as direct mail will become one of the few ways to market that digital media can’t reach.

We are now seeing that integrated marketing campaigns are bringing the worlds of print and digital together. We are noticing integration for product launches, announcements and special events. Some audiences ignore their mountains of email, and assistants clear their inboxes with one swipe of the delete key, but an e-book … printed as a glossy brochure and mailed to the CEO’s office – has a much better chance of making an impression.

Combining new digital print technology with social media and online campaigns is the way forward even though many of our traditional customers still manage the majority of their marketing needs with print.

At the ITG (Inspired Thinking Group) conference in Birmingham in January 2019, Mary Portas, Queen of the Shops said: “The biggest disruptive aspects of the internet are convenience and time. Brands wondering what went wrong see it as a commercial issue rather than a social one, but high street shopping is about community. With data and AI, shopping is going to get more creative and interactive, which is brilliant news for consumers and entrepreneurial spirits, but this is not for the faint-hearted. The most important thing is that we have got to move forward with integrity, with things like sustainability becoming more important to customers. It will NOT all be digital; retail experiences are as much about having a conversation.”

There is undoubtedly room for tactile, printed media in the marketing mix of the most forward-thinking businesses.

“It’s fair to say ten years ago everybody thought print would be obsolete,” said ITG joint MD Sue Mountford “But it remains a relevant channel, and it supported us building a business in the middle of a recession. We have a dedicated unit specialised in print, and there is still opportunity to layer it into our client’s communications for the very best multi-channel blend.”

You can read the full article at

https://www.printweek.com/print-week/briefing/1166814/how-tech-can-help-move-us-forward

or call us today to discuss your print requirements.

Kenads Printers – greener, cleaner and more environmentally friendly

As you know, we all have an impact on the environment, and here, at our Worthing printers, it is no different. However, as a company, we are very conscious of our responsibilities and we not only recycle waste paper but ink tins, printing plates and industrial wipes.

We use vegetable based inks, all our plate making is chemical free, and we use shredded postal waste paper for packing.

Our team encourages our clients to opt for FSC papers or those in the Carbon Capture Scheme over recycled papers, as nowadays recycled papers often have a greater carbon footprint. Kenads became a Carbon Capture Company back in 2015.

We take our corporate social responsibility very seriously and work towards reducing as many impacts on the environment as we can. The Carbon Capture Scheme, with Woodland Carbon, helps companies reduce their carbon footprint with a tree planting scheme in the UK.

We are proud to be part of creating new woodlands and harnessing the power of nature, by the most simple and natural way to reduce carbon dioxide in our atmosphere.

Trees provide us with the oxygen with which to breath and are much-loved homes to a myriad of creatures from bees and butterflies to dormice and birds.

We all love to spend time outside and being part of planting new woodland and increasing recreational spaces for people in the UK is an aspect of working at our printers which we all appreciate. The UK is one of the least wooded countries in Europe, with tree cover of just 13% compared to a European average of 37%. By reducing our business’s carbon footprint and supporting nature and recreation, at the same time, it is a win-win situation not only for us but also for our customers across the South. 

We look forward to seeing more native woods and trees in the UK for everyone to enjoy.

If you would like to know more, please visit https://www.woodlandtrust.org.uk/our-partners/partner-with-us/woodland-carbon-for-business/

The Woodland Carbon projects are managed to national forestry standards and are publicly registered and independently verified. We are therefore confident that we are partners in a responsible scheme that follows forest management standards and procedures.

The advantages of using a print portal

What is a print portal?

It is a quick and easy way for your staff to go online and order their business cards, stationery, sales catalogues and flyers. Our web-to-print process is especially good if you have branches in different locations.

How many employees can use the print portal?

We can set up the portal to be used by as few or as many employees as you like.

What kinds of quantities can my employees order?

The quantities can be customised to your requirements. For example, if you do not want your employees to order more than 200 business cards – this can be the limit.

With letterheads, we can set differing amounts as we understand that some branches may use more than others. These can range from 100 to 10,000 for example.

Will using a portal keep my brand consistent?

Yes, this is the best way to ensure that when different members of staff order print, your brand messaging will stay the same.

How easy is the portal to access?

Your company will have a personal login and members of staff will have their own passwords on the system.

Can different employees change the details on business cards?

Yes, the template will remain the same and each member of staff who orders business cards enters their own name and contact details without compromising your company branding.

Does using a print portal save us time?

Yes, and the turn-around is much quicker as the templates are set up for you. Your staff will just have to enter their personal details and branch details (if applicable) and the turn-around time is cut because it goes straight into our system.

Can I order more than just stationery?

Yes, we can add promotional products such as corporate gifts, pens, coasters, ID cards etc. It is very user-friendly and slick.

How can I keep control of my budget?

Your senior managers can have access to all the orders that go through with the ability to authorize orders. This keeps a check on monthly/quarterly budgets and assures companies that staff are not over-ordering items.

What other benefits are there?

Free delivery on all items.
A fast turn-around.
Guaranteed first class customer service from start to finish.
Promotional cards for staff keep on their desks/bulletin boards for easy ordering.

Bigger, better or large format – we can print it!

If you are looking to make a statement or require new exhibition graphics for your autumn conferences; pop-up banners; super large posters; external banners; internal displays or big graphics or images, we now print to virtually any size in our Worthing printers.

We even designed and printed the large graphics on the side of the recycling trucks for Adur & Worthing Council.

Exhibition solutions

If you need large format to stand out at exhibitions, we can design and print high quality digital graphics to fit all your display options.

Roller banners, pop-ups, portable displays, photographic inserts and modular display stands will increase your visibility and will get your stand noticed at any event.

We can design, supply and print fresh graphics to fit most displays or we can supply the complete system if you require.

Foamex Panels

Our production process allows us to print directly onto foamex panels which can be used for signage, exhibitions, backdrops and presentations.

Foamex is light and easy to use and can be trimmed to size to meet your purpose.

Supersize prints on canvas

Show off your own photography on large canvas prints. Bring your rooms to life with prints that bring art and photography directly to the walls in your home or office.

Create a lasting impression in your place of work, school, college or university with large format prints of your products, your staff, your pupils and their achievements. Show your products and services larger than life.

Our brand new fine art and poster printer can produce images onto poster paper up to 1.4 metres wide and up to 30 metres in length.

Large format can be your dream solution

Poster printing and A board prints are available from A2 to a massive A0
Costs for A1 posters start at just £9.00 plus VAT

Using A boards outdoors then why not ask us for weatherproof PVC to keep your message clear and bright?

Whatever your large format needs – just ring us or ask for a quick quotation.