PRINT FINISHING

Print finishing and digital foiling

Foiling, Spot UV, Embossing and Print Finishes

At Kenads Printers, all our print finishing processes including foiling, spot UV and embossing, are managed in-house which enables us to offer competitive prices, high-quality and a fast turn-around if required.
Ask about how we can make your print stand out from the crowd and place you streaks ahead of your competition.
Kenads Printers has over 37 years experience in the print industry and provides a full range of print finishes including lamination, foiling, die cutting, numbering, perforation, perfect binding, die stamping, stitching, folding, rounded corners, scoring and slitting, drilling and digital foiling.

Digital Foiling

We use the most up-to-date methods which reduce production time. Foiling used to be an expensive technique, but changes in technology have brought it within reach of smaller businesses, one-offs and low quantities of print are easily undertaken. We can even add personalisation at a little extra cost.
Foiling is available in a range of colours in addition to gold and silver. The technique produces a higher quality visual on both print and promotional items.

Embossing

Kenads can achieve excellent effects with embossing, which is raising the image or text. Embossing is used in many different ways with various dies and, at different levels. Debossing is the opposite of embossing and produces an indented look which can be effectively used on thicker materials and, on book covers. These techniques are impressive from both a visual and a touch perspective.

Varnishes

If you wanted to make, a brochure or report look prestigious and, improve its longevity, ask about our range of varnishes. In addition to applying these to covers, they can also be used inside a brochure. A shiny gloss varnish will improve the look of a photograph or graphic feature. A matt varnish provides a smooth finish which doesn’t reflect the light and a silk varnish is somewhere between the two.

Spot UV

If you have a particular item on the page, such as a logo, that you want to stand out, spot UV can add vibrancy to just that item which then becomes a compelling visual element on the page. This method is particularly effective following the use of matt lamination and then adding a spot UV.
Please ask for further details via our contact form or give us a ring on 01903 506444

The future of print from a 2019 perspective

There is no doubt that print will continue to be a valuable aspect of marketing. As a target-specific medium, it makes good business sense to have print available when you come into contact with your customers especially at in a shop, retail establishment or at an event. Direct mail is the most effective way of reaching older people who are more used to the written word.

Print will continue to resonate well with luxury brands, glossy magazines and high-quality publications who will balance a multi-channel approach with their campaigns. We have also seen more people switch away from digital advertising methods relieving the pressure on print alternatives which connect with their audiences on their own terms.

Many agencies are considering print to complement their digital campaigns and entice prospects to seek and interact with them online. There will be new partnerships offline as direct mail will become one of the few ways to market that digital media can’t reach.

We are now seeing that integrated marketing campaigns are bringing the worlds of print and digital together. We are noticing integration for product launches, announcements and special events. Some audiences ignore their mountains of email, and assistants clear their inboxes with one swipe of the delete key, but an e-book … printed as a glossy brochure and mailed to the CEO’s office – has a much better chance of making an impression.

Combining new digital print technology with social media and online campaigns is the way forward even though many of our traditional customers still manage the majority of their marketing needs with print.

At the ITG (Inspired Thinking Group) conference in Birmingham in January 2019, Mary Portas, Queen of the Shops said: “The biggest disruptive aspects of the internet are convenience and time. Brands wondering what went wrong see it as a commercial issue rather than a social one, but high street shopping is about community. With data and AI, shopping is going to get more creative and interactive, which is brilliant news for consumers and entrepreneurial spirits, but this is not for the faint-hearted. The most important thing is that we have got to move forward with integrity, with things like sustainability becoming more important to customers. It will NOT all be digital; retail experiences are as much about having a conversation.”

There is undoubtedly room for tactile, printed media in the marketing mix of the most forward-thinking businesses.

“It’s fair to say ten years ago everybody thought print would be obsolete,” said ITG joint MD Sue Mountford “But it remains a relevant channel, and it supported us building a business in the middle of a recession. We have a dedicated unit specialised in print, and there is still opportunity to layer it into our client’s communications for the very best multi-channel blend.”

You can read the full article at

https://www.printweek.com/print-week/briefing/1166814/how-tech-can-help-move-us-forward

or call us today to discuss your print requirements.